Awesome Medical Marketing has been spending the last two years creating and developing cosmetic and plastic surgery directories. Our on-going investments in our network infrastructure keep us visible on Google, Bing and Yahoo in some of the highest organically-ranked positions on the web. This is no small feat and it keeps us busy, especially now that we have more than 30 guides and directories.
We are constantly adding new content to keep up with procedures, products, trends and techniques in the aesthetic industry. As many of you know, Google algorithm updates such as Caffeine and Panda impact everyone, unless you have awesome content and powerful links. Incorporating our own marketing advice when it comes to content, Search Engine Optimization (SEO), site design and linking keeps our directories and featured surgeons at the top, where patients can learn more about procedures and find qualified doctors.
Now that we have grown our business model and brand to become the world’s largest cosmetic and plastic surgery network, we decided to step out and attend three trade shows and meet many of our profiled surgeons in the first person. The best thing about having a booth and physical presence at the American Academy of Cosmetic Surgery in Scottsdale, AZ; the American Society of Plastic Surgeons in Boston, MA; and The Aesthetics Show in Las Vegas, NV was the positive feedback we received from cosmetic and plastic surgeons, alike. Many of them looked at our expanding list of guides and signed up for more guides to gain ranking and exposure for multiple procedures.
We also had the opportunity to meet and converse with other marketing agencies and look for ways to partner and add more value for surgeons who need help with web-development, integration and online marketing.
The most gratifying experience was speaking with surgeons about their marketing challenges and offering assistance to help them become more successful in attracting new patients and staying ahead during the economic downturn.
Any formula for online marketing success has a few arms and legs to manage. Many of our conversations and Q & A sessions with surgeons consisted of the same issues most experience in the aesthetic industry, which included: online exposure, ranking, visibility, rising above competition and measurement of their marketing ROI.
To address these issues and answer cosmetic and plastic surgery industry marketing questions in more detail, we published an article that may help you integrate a few of these tips and grow your practice, “Cosmetic and Plastic Surgeons Need Integrated Marketing Strategies to Compete Online.”
Our objective is to be a constant online marketing resource for surgeons like you!
