Monday, March 5, 2012
What is the difference between non-invasive and invasive plastic surgery? Why is the former gaining in popularity? http://ow.ly/9rLXz
A plastic surgeon might be the only option you have to lose extra weight when all else fails. phttp://ow.ly/9rLQr
Sunday, March 4, 2012
Wednesday, August 17, 2011
Engage in Online Marketing to Attract, Engage and Educate Patients
At Awesome Medical Marketing, we talk to cosmetic and plastic surgeons, daily. Our objective is to help surgeons market themselves better online – to gain exposure and patients. Because there are so many ways to market to the masses and target patient audiences, there is a lot to learn and a lot to know. It is an educational process. This is true with any business, surgeons must consult with patients to help them understand more about cosmetic and plastic surgery procedures, and we have to consult with surgeons to teach them new ways to market their practices and clinics.
Imagine life today without the worldwide web or mobile devices. The Internet changed the way we access information about products and services, and also changed the way consumers make purchases.
In these modern times, if you do not have a website, you are virtually non-existent. In addition, if you do not harness the power of the Internet and social media to gain impressions - to make an impression, then you are missing out on prospective patients who might be looking for you.
For years many cosmetic and plastic surgeons relied on their reputation, word-of-mouth referrals and ad campaigns to make their living. Now, it is more complex and there are many layers to marketing success.
Now, a majority of surgeons have websites that feature their services, images of their facilities, news and media coverage, professional profiles, surgical experience, professional affiliations, information about procedures, patient case profiles and links to photos and videos.
In today’s market, it is vital to feature as much content as possible, and you must be accessible through multiple channels to attract patients to your site.
As Internet junkies, we have been trained to research online, first, before a major purchase. What we find, learn and see will more than likely help develop and solidify our decisions about brand awareness and loyalty. In addition, the number of times you come up in a search matters, too. The more links you have on directories, the easier it is to find you. But once patients get to your site, you better be able to show them proof of your skills or they will move on to your competition.
You can learn more by reading our recently published article, which discusses the importance of viral marketing with videos and by using social media and other outlets to your advantage: "Easy to View Cosmetic and Plastic Surgery Videos Help Patients Learn and Engage, Online."
As an example, one of our featured surgeons, Dr. William Hall, founder of Infini Cosmetic Associates has had unbelievable success with a brief video he produced, featuring his patient “Kelli” before and after her lipo procedure. It is titled: Lipo Procedure with Dr. William Hall - Kelli Documentary.
To date, this video has been viewed more than 59 million times. It was so popular and well done, we asked Dr. Hall if we could feature the videos for prospective patients to view on all of our Liposuction Guides, including:
Smartlipo.com
Smartlipotopdocs.com
Laserlipoguide.com
Liposculptureguide.com
Lasersculptureguide.com
Liposuctionguide.com
Lipoguide.com
Tumescentliposuctionguide.com
The success of the video can be attributed to the tutorial nature that takes the viewer from Kelli’s home on the day of the surgery to her results three months after her lipo procedure. The video helps patients understand the consultation process, and Kelli helps the patient identify with what it may be like to have the surgery. Also, notice how Dr. Hall is personable and how he explains the details to his client. He addresses the patient, not the camera, which helps the audience focus on the patient too.
Visibility does not have to cost you a fortune, but your presence or absence online can “make” or “break” your clinic or practice. For example, Dr. Hall filmed his video with a $200 camera using only one production person to do it. All it took was his time, his patient’s time and some innovation to produce it and post it to YouTube and his sites.
The Internet is changing and so is the business of converting patients. In our Smartlipo.com Case Study we learned about a team of surgeons who posted video content, and to their surprise, attracted more patients, who spent more time their sites viewing the video, and increased patient conversion rates, dramatically. In this case, the video was animated and in 3D.
For surgeons who do not feature their own video links to content about procedures, there are services that allow you to feature virtually animated cosmetic and plastic surgery videos for a monthly or annual fee, such as www.understand.com.
The moral of this blog is this: Now is the time to engage and rely more heavily on the Internet for marketing and outreach to pull patients to your site, your services and your practice. More than 87% of your patients should come from online and mobile searches. The more visible you are online, the easier it is for patients to find you when they search keywords related to cosmetic and plastic surgery procedures. If you do not have a strong presence online, then consider yourself absent from the big picture. Patients will most likely find your competition, instead of you.
Imagine life today without the worldwide web or mobile devices. The Internet changed the way we access information about products and services, and also changed the way consumers make purchases.
In these modern times, if you do not have a website, you are virtually non-existent. In addition, if you do not harness the power of the Internet and social media to gain impressions - to make an impression, then you are missing out on prospective patients who might be looking for you.
For years many cosmetic and plastic surgeons relied on their reputation, word-of-mouth referrals and ad campaigns to make their living. Now, it is more complex and there are many layers to marketing success.
Now, a majority of surgeons have websites that feature their services, images of their facilities, news and media coverage, professional profiles, surgical experience, professional affiliations, information about procedures, patient case profiles and links to photos and videos.
In today’s market, it is vital to feature as much content as possible, and you must be accessible through multiple channels to attract patients to your site.
As Internet junkies, we have been trained to research online, first, before a major purchase. What we find, learn and see will more than likely help develop and solidify our decisions about brand awareness and loyalty. In addition, the number of times you come up in a search matters, too. The more links you have on directories, the easier it is to find you. But once patients get to your site, you better be able to show them proof of your skills or they will move on to your competition.
You can learn more by reading our recently published article, which discusses the importance of viral marketing with videos and by using social media and other outlets to your advantage: "Easy to View Cosmetic and Plastic Surgery Videos Help Patients Learn and Engage, Online."
As an example, one of our featured surgeons, Dr. William Hall, founder of Infini Cosmetic Associates has had unbelievable success with a brief video he produced, featuring his patient “Kelli” before and after her lipo procedure. It is titled: Lipo Procedure with Dr. William Hall - Kelli Documentary.
To date, this video has been viewed more than 59 million times. It was so popular and well done, we asked Dr. Hall if we could feature the videos for prospective patients to view on all of our Liposuction Guides, including:
Smartlipo.com
Smartlipotopdocs.com
Laserlipoguide.com
Liposculptureguide.com
Lasersculptureguide.com
Liposuctionguide.com
Lipoguide.com
Tumescentliposuctionguide.com
The success of the video can be attributed to the tutorial nature that takes the viewer from Kelli’s home on the day of the surgery to her results three months after her lipo procedure. The video helps patients understand the consultation process, and Kelli helps the patient identify with what it may be like to have the surgery. Also, notice how Dr. Hall is personable and how he explains the details to his client. He addresses the patient, not the camera, which helps the audience focus on the patient too.
Visibility does not have to cost you a fortune, but your presence or absence online can “make” or “break” your clinic or practice. For example, Dr. Hall filmed his video with a $200 camera using only one production person to do it. All it took was his time, his patient’s time and some innovation to produce it and post it to YouTube and his sites.
The Internet is changing and so is the business of converting patients. In our Smartlipo.com Case Study we learned about a team of surgeons who posted video content, and to their surprise, attracted more patients, who spent more time their sites viewing the video, and increased patient conversion rates, dramatically. In this case, the video was animated and in 3D.
For surgeons who do not feature their own video links to content about procedures, there are services that allow you to feature virtually animated cosmetic and plastic surgery videos for a monthly or annual fee, such as www.understand.com.
The moral of this blog is this: Now is the time to engage and rely more heavily on the Internet for marketing and outreach to pull patients to your site, your services and your practice. More than 87% of your patients should come from online and mobile searches. The more visible you are online, the easier it is for patients to find you when they search keywords related to cosmetic and plastic surgery procedures. If you do not have a strong presence online, then consider yourself absent from the big picture. Patients will most likely find your competition, instead of you.
Monday, July 18, 2011
What Cosmetic and Plastic Surgeons Need To Improve Internet Marketing ROI
Awesome Medical Marketing has been spending the last two years creating and developing cosmetic and plastic surgery directories. Our on-going investments in our network infrastructure keep us visible on Google, Bing and Yahoo in some of the highest organically-ranked positions on the web. This is no small feat and it keeps us busy, especially now that we have more than 30 guides and directories.
We are constantly adding new content to keep up with procedures, products, trends and techniques in the aesthetic industry. As many of you know, Google algorithm updates such as Caffeine and Panda impact everyone, unless you have awesome content and powerful links. Incorporating our own marketing advice when it comes to content, Search Engine Optimization (SEO), site design and linking keeps our directories and featured surgeons at the top, where patients can learn more about procedures and find qualified doctors.
Now that we have grown our business model and brand to become the world’s largest cosmetic and plastic surgery network, we decided to step out and attend three trade shows and meet many of our profiled surgeons in the first person. The best thing about having a booth and physical presence at the American Academy of Cosmetic Surgery in Scottsdale, AZ; the American Society of Plastic Surgeons in Boston, MA; and The Aesthetics Show in Las Vegas, NV was the positive feedback we received from cosmetic and plastic surgeons, alike. Many of them looked at our expanding list of guides and signed up for more guides to gain ranking and exposure for multiple procedures.
We also had the opportunity to meet and converse with other marketing agencies and look for ways to partner and add more value for surgeons who need help with web-development, integration and online marketing.
The most gratifying experience was speaking with surgeons about their marketing challenges and offering assistance to help them become more successful in attracting new patients and staying ahead during the economic downturn.
Any formula for online marketing success has a few arms and legs to manage. Many of our conversations and Q & A sessions with surgeons consisted of the same issues most experience in the aesthetic industry, which included: online exposure, ranking, visibility, rising above competition and measurement of their marketing ROI.
To address these issues and answer cosmetic and plastic surgery industry marketing questions in more detail, we published an article that may help you integrate a few of these tips and grow your practice, “Cosmetic and Plastic Surgeons Need Integrated Marketing Strategies to Compete Online.”
Our objective is to be a constant online marketing resource for surgeons like you!
We are constantly adding new content to keep up with procedures, products, trends and techniques in the aesthetic industry. As many of you know, Google algorithm updates such as Caffeine and Panda impact everyone, unless you have awesome content and powerful links. Incorporating our own marketing advice when it comes to content, Search Engine Optimization (SEO), site design and linking keeps our directories and featured surgeons at the top, where patients can learn more about procedures and find qualified doctors.
Now that we have grown our business model and brand to become the world’s largest cosmetic and plastic surgery network, we decided to step out and attend three trade shows and meet many of our profiled surgeons in the first person. The best thing about having a booth and physical presence at the American Academy of Cosmetic Surgery in Scottsdale, AZ; the American Society of Plastic Surgeons in Boston, MA; and The Aesthetics Show in Las Vegas, NV was the positive feedback we received from cosmetic and plastic surgeons, alike. Many of them looked at our expanding list of guides and signed up for more guides to gain ranking and exposure for multiple procedures.
We also had the opportunity to meet and converse with other marketing agencies and look for ways to partner and add more value for surgeons who need help with web-development, integration and online marketing.
The most gratifying experience was speaking with surgeons about their marketing challenges and offering assistance to help them become more successful in attracting new patients and staying ahead during the economic downturn.
Any formula for online marketing success has a few arms and legs to manage. Many of our conversations and Q & A sessions with surgeons consisted of the same issues most experience in the aesthetic industry, which included: online exposure, ranking, visibility, rising above competition and measurement of their marketing ROI.
To address these issues and answer cosmetic and plastic surgery industry marketing questions in more detail, we published an article that may help you integrate a few of these tips and grow your practice, “Cosmetic and Plastic Surgeons Need Integrated Marketing Strategies to Compete Online.”
Our objective is to be a constant online marketing resource for surgeons like you!
Wednesday, June 22, 2011
The Mobile Revolution is Just Getting Started. Help Patients Find You When they for Search Cosmetic and Plastic Surgery Surgeons.
Always on target with the latest advances in emerging technologies, Awesome Medical Marketing, the largest cosmetic and plastic surgery network in the world, is the first to enable all of their cosmetic and plastic surgery guides and doctor directories to accommodate the masses and help eager patients in their search to find physicians from their mobile phones, 24/7.
The increase in mobile-activity represents the “NOW” generation of search engine use and on-the-go consumerism for most retail and service industries. Prospective buyers want the ability to search for products and services, and connect directly from their Smart phones. Mobile-enabled sites are a seamless solution for doctors to stay in front of patients and ahead of the curve in a tech-savvy, consumer driven world. People want the ease of accessing what they desire, anytime and anywhere.
Consider these facts about mobile technology user trends to understand the value of this conversion and additional feature for our listed surgeons:
Microsoft Tag mobile marketing report:
* By 2014, mobile Internet should over take desktop Internet use;
* One-half of all local searches are performed on mobile devices;
* 86 percent of mobile Internet users are using their devices while watching TV;
* 200 million YouTube views occur on mobile devices every day;
* 50 percent of Twitter's 200 million users take advantage of Twitter mobile.
* One-half of all local searches are performed on mobile devices;
* 86 percent of mobile Internet users are using their devices while watching TV;
* 200 million YouTube views occur on mobile devices every day;
* 50 percent of Twitter's 200 million users take advantage of Twitter mobile.
Performics and ROI Research studies show:
* 49 percent of mobile searchers made a purchase via their devices in the last six months;
* 57 percent of respondents said they use mobile Internet at least once a day;
* 84 percent said they look for local retailer information via mobile Internet;
* 71 percent learn about a product or service after seeing an ad on their mobile devices;
* 68 percent find the best price for a product or service on their mobile devices.
* 57 percent of respondents said they use mobile Internet at least once a day;
* 84 percent said they look for local retailer information via mobile Internet;
* 71 percent learn about a product or service after seeing an ad on their mobile devices;
* 68 percent find the best price for a product or service on their mobile devices.
Global mobile statistics 2011 that inspire mobi-Thinking:
* There are 5.3 billion mobile subscribers worldwide, with the fastest growth segments in China and India;
* Google makes $1 billion in annual mobile ad revenue;
* Mobile commerce is expected to reach $119 billion by 2015;
* 6.1 trillion text messages were sent worldwide in 2010; texting is still considered the "king" of mobile messaging;
* 1 billion people will access financial services via mobile by 2015.
* Google makes $1 billion in annual mobile ad revenue;
* Mobile commerce is expected to reach $119 billion by 2015;
* 6.1 trillion text messages were sent worldwide in 2010; texting is still considered the "king" of mobile messaging;
* 1 billion people will access financial services via mobile by 2015.
In addition, Ragan.com reported these mobi-findings:
- In two years, from 2009 to 2010, mobile searches increased by 450% to 157 billion;
- By mid-2010, 60% of mobile owners accessed an app on their phone;
- By mid-2010, 56% of mobile owners used a browser on their phones;
- In April, 2010, 70 million U. S. mobile users accessed an app on their phone, up 28% in just one year.
So what's in it for you? This is a free service for our growing list of featured doctors, who value the added visibility and exposure they get by being an integrated part of the "Now Revolution."
Here are more advantages to our mobi-adaptation: Our top-ranking guides have been designed to work from any mobile browser, so patients searching Google from their cell phones now have the same search opportunities using these fully-functional sites - as they would from their desktop or lap computers. Here are some other compelling factors about our directories:
1. Fast, seamless access from their phones, to our sites, to you.
2. Keyword search results and rankings are the same as a computer, but consumers will see a green cell phone icon at the side of the URL address indicating they are on a mobile version of the site.
3. All versions of our mobile sites are designed for the user to have the best experience, giving him/her the most information, while keeping it simple.
4. More great news! Now Google analytics will provide the most used mobile browsers that lead visitors to our sites, and yours!
5. Patients can search for doctors and review their listings and profiles in the same capacity on their mobile phones. The only content difference is the text and images on the pages were reduced to fit mobile screens.
The future is now, and patients are just a click away from the surgeon of their choice. For more information, visit www.awesomemedicalmarketing.com or call 1-800-960-0094.
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