Thursday, February 17, 2011

Economic Boost Cosmetic and Plastic Surgery Procedures UP in 2010

Increasing Cosmetic Nips, Tucks and Plastic Surgeries Indicate Economic Boost
Cosmetic and Plastic Surgery Procedures UP in 2010 – A Reported 13.1 Million Body Parts Altered.

American Society of Plastic Surgeons (ASPS) reported percentage increases in 2010 for cosmetic plastic surgery procedures from the prior year.

Despite the two-year economic downturn, facelifts, breast augmentations, tummy tucks, eyelid lifts, nose reshaping, liposuction and minimally invasive procedures have rebounded sharply, according to the American Society of Plastic Surgeons (ASPS) and two recent articles: “Nips, Tucks, Lifts, and Other Cosmetic Procedures Up as U.S. Economy Improves” and “Plastic Surgery In Demand … If the number of tummy tucks and other procedures is truly an economic indicator, good times are coming back.”

ASPS also reported 113, 000 facelift surgeries in the USA in 2010, a 9% rise, which was flat from 2007 to 2009. In addition reconstructive plastic surgeries rose 2% in 2010 from 2009. Breast augmentation procedures increased by 2%. Breast augmentation was the procedure most in demand, totaling 296,000 in 2010. Silicone implants were used in 60% of the procedures, placing silicone over saline implant options.
Here is the list of the top five cosmetic surgical procedures:
  • Breast augmentation, 296,000
  • Nose reshaping, 252,000
  • Eyelid surgery, 209,000
  • Liposuction, 203,000
  • Tummy tucks, 116,000
Body Shaping and Contouring also on the Rise
APSC revealed an increase in all surgical body shaping and contouring procedures, such as breast, body, arm and thigh lifts:
  • 90,000 breast lifts, which was a 3% rise
  • 10,000 lower body lifts, up 9%
  • 15,000 upper arm lifts, up 5%
  • 9,000 thigh lifts, up 8%
Weight loss, medical and otherwise resulted in many of the body contouring procedures. After patients lose weight, they request body contouring procedures to remove excess skin, flab and fat.
Minimally invasive procedures to improve appearances also rose, by 5% in 2010, to nearly 11.6 million procedures. Those top five procedures included:
  • Botox type A, 5.4 million
  • Soft tissue fillers, 1.8 million
  • Chemical peels, 1.1 million
  • Laser hair removal, 938,000
  • Microdermabrasion, 825,000
Despite the economic climate, injectables and fillers have held steady and remained robust over the last two years. Botox and Dysport were up 12% and fat injections were also up 14%. Fat injections and new uses of fat transfers are becoming more popular as the industry innovates on re-purposing fat in more creative ways to rejuvenate the face, breasts and body.
The ASPS stated that breast reconstruction rose 8% in 2010 and replaced maxillofacial surgery in the top five reconstructive procedures, which were:
  • Tumor removal, 4 million
  • Laceration repair, 357,000
  • Scar revision, 161,000
  • Hand surgery, 106,000
  • Breast reconstruction, 93,000
Body Contouring, Liposuction, lipo and liposculpting, laser assisted and water assisted procedures also continued to rise in 2010.
All-in-all the number of procedures and rise in cosmetic and plastic surgeries across-the-board indicate better economic times are on the horizon.

Thursday, January 6, 2011

Quick-guide to greater cosmetic and plastic procedure outcomes – surgery safety manual.

Some might consider Americans to be obsessed with their looks, the fountain of youth and cosmetic surgery procedures.

We seem to think nothing of a nip here, a tuck there and a shot to fill in the wrinkles or make them disappear … to each his or her own is our motto. If people have the resources and means to look forever young, then more power to them.

There is no harm in physical enhancements or cosmetic procedures, as long as there is no harm done, right? It is all fine until someone gets hurt or has a bad experience, or worse yet, is disfigured for life for selecting the wrong surgeon or taking cosmetic procedures too far. It is a sad case when people encounter the wrong surgeon to perform the procedure or when they stop being realistic about the physical limitations of cosmetic surgery. We all have seen and read the stories about cosmetic surgery offenders and those surgeons who continue to augment them.

One of our featured surgeons stated in his profile: “He believes that cosmetic surgery should reveal the best of oneself - rather than a caricature of someone else.” His advice would be to stay within realistic and authentic physical boundaries when considering cosmetic or plastic surgery procedures.

In a recent article, Harvard trained, double board-certified plastic surgeon Dr. Parham Ganchi stated, “just about any plastic surgery procedure can look ‘fake’ if overdone. Conversely, almost any plastic surgery procedure can look great if done properly.” Indeed, there is a fine line between “natural” and “fake” which is often a matter of public display. Many celebrities and stars have fallen prey to the knife and fillers, only to emerge looking unnatural and like a cartoon character.

The best doctors who truly care about their patients and long-term credibility educate their patients on the healthiest approaches to cosmetic surgery and outcomes. The objective of any cosmetic or plastic surgery procedure is to emerge looking better, more youthful, but natural. Here are some tips and best practices when considering cosmetic and plastic surgery procedures:

Everything in moderation:
more is not always better and less can be too little.
How many of you know people who have had unsatisfactory results with a breast augmentation surgery. Many women, who do not want to overdo it, get a “B” cup, only to find they want a “C” cup a month later, so they end up getting a second surgery. In addition, there are also the women who want the DD cup, and find they suffer from back pain or other issues, and end up back in surgery to get a reduction. Rule of thumb … it is best to take your time and do a lot of research on the procedure of your choice. Look at software or simulation programs to see what would best suit your frame and profile. More importantly, look for a surgeon that will answer all of your questions and give you a reality check if he or she thinks you are too unrealistic. There are many examples in Hollywood of people who took it too far – and now, they are stuck with the results or another surgery bill to try and correct the “problem” which may very well be their physical perceptions.

The difference between looking good and looking bad – is obvious!
There have been major advancements in the cosmetic and plastic surgery industry. Now more than ever, surgeons can deliver more refined, precise results. Nevertheless, surgeons are still an “employee” of their patients, so patients really dictate the outcome. This is most unfortunate when patients have poor taste or do not understand how aesthetics apply to their personal and profile. Surgeons can only cut from the cloth they are provided, and there are physical impossibilities.
Case and point: a woman walks into the hairdresser and states she wants her hair like the picture … the picture shows a woman with thick naturally curly hair and the woman has fine, thin, limp hair.

People have to work with what they have, naturally. So, a doctor can only chisel so much away from the framework, if the original face is round and shapeless. Good surgeons will always consider the blueprint they have to modify, just like good architects. Cosmetic and plastic surgeons are craftsmen/women. It is like fine art, only they are dealing with living beings.
It is imperative for patients not to lose sight of their natural beauty and authenticity in the process of augmentation. Some parts will look much better with surgical work, others may just as well be left alone.

Fact … aging is a natural process and there is only so much you can do to fight gravity.
It boils down to the laws of physics, and gravity weighs in as much as the loss of fat and collagen breakdown. Let’s “face” it time changes the shape of our faces and our bodies. Surgeons want to help you look your best, regardless of your birth year, but age is always a factor. There are only so many surgeries that can restore your youthful appearance and glow. Each patient is different and there are a combination of procedures, like: lifts, nips, tucks and fillers that can help. Ask your cosmetic surgeon what procedure is best for you at your age to help you get the best results for your age.

Getting the best out of the most popular procedures.
Face Lift: The traditional face lift is the most popular, but now there are new face lift procedures that are not as invasive and reveal beautiful, natural results. There are mid-face lifts that pull back the lower region, jaw and neckline and do not look too pulled-back. The traditional “face lift” procedure is one of the most notoriously easy to spot procedures out there. Patients come in requesting that their entire face be pulled. The face can be lifted and tightened through different procedures, so ask your surgeon which procedure is best for you, your features and your bone structure.

Eyelid Lift: Otherwise known as a blepharoplasty, this is a surgical procedure to modify the eyelids and trim away sagging, drooping lids, and lift the area around the eyes. Again, there is a big difference between the outcome of a natural looking eye lift surgery and one that results in eyes that appear too wide or open. A skilled surgeon can perform this surgery with ease and make your eyes look natural and youthful, instead of miss-shaped and “surprised.”

Breast Implants: Breast augmentation is the most common surgery, aside from liposuction. There are plenty of photos and examples of bad breast surgeries to help patients determine a size and shape that fits their frame, realistically. A good surgeon will guide patients to the right size and technique to achieve balance and avoid implants that look too obnoxious and over-done. Now there are natural breast augmentation surgeries, fat transfers and various implants to have a fuller, more natural bust-line.

Tummy Tuck: This is a very popular surgery among new moms. The tummy tuck is a common procedure performed in mommy makeovers. Women and men, who are uncomfortable with their bulges and excess weight in their mid-sections have the fat and flab trimmed away during this procedure. A tummy tuck can help people achieve a more proportionate body and get rid of unsightly fat to trim their waists and love handles. Typically a tummy tuck requires specific surgical techniques and liposuction. Finding the right surgeon for your tummy tuck is the key to your desired outcomes.

Rhinoplasty: Since the nose is the center point of our face, we tend to focus on its shape and proportion, and how it impacts the profile. Any good nose job requires a great surgeon to avoid a pinched or unnatural look. Keep in mind that it is important to maintain some authenticity when getting this surgery. Getting too much shaved off can make your face look just as dis-proportionate as having too big of a nose. Before having this surgery, take your time to look at many photos and find the right surgeon.

Any cosmetic or plastic surgery is a big deal. It is a costly endeavor to change the way you look, so be conscious and wise of this decision. It is your body, your health and your life, so research the procedures and techniques that are right for you. More importantly, search until you find the right surgeon with the proper credentials and experience. Your body or face may only need to be moderately refined, so consider that before making drastic changes that are irreversible. Ask a lot of questions, look at a lot of photos, and visit and consult with surgeons, until you find the one that makes you feel confident in your decision to move forward.

Always plan ahead, and tell a friend or family member that you are having a surgical procedure. Assign someone to your well-being, until you are back on your feet.
In addition, if you are considering medical tourism or going abroad for your surgery, inform yourself of the surgical experience and requirements, expenses, facilities, differences in laws, wrongful death and insurance issues.
It is always better to be safe than sorry or to have to repeat a surgical procedure.

Friday, October 8, 2010

The 10 Most Popular Plastic and Cosmetic Surgery Searches and Procedures

2010 Top Ten List

Awesome Medical Marketing conducted a search of the ten most popular plastic and cosmetic surgery procedures performed today. These are also the ten most popular searched terms on the Internet. So, if you are a plastic or cosmetic surgeon make sure prospective patients can find you when they search the top ten surgeries and keywords for information, doctors and directories online.

The plastic and cosmetic surgery industry has experienced many advances - evolving technologies, instruments and techniques and streamlining procedures. Plastic surgery has been revolutionized and simplified, and now more people are having more procedures than ever. Cosmetic and plastic surgery procedures are not just for the well-to-do, rich and famous anymore! Now, cosmetic and plastic surgery procedures are available to everyone, regardless of socio-economic status. In addition, cosmetic and plastic surgery procedures are more affordable.

Here are the top ten procedures of 2010:

1. Liposuction: This is the most popular procedure in the world. There are many devices available to surgeons to remove excess fat from any area of the body. Tumescent and laser lipo techniques have made this procedure safe and effective. Surgeons and patients alike are happier than ever with the precision and outcomes they get from modern liposuction procedures.

2. Breast Augmentation: Most breast implant or augmentation surgeries are preformed to increase the size of the breasts with surgical placement of silicone or saline implants to enhance the bust. However, some women have breast surgery to lift their breasts or to have reconstructive surgery on their breasts.

3. Cosmetic Eye Surgery: Most people have cosmetic eye surgery to make the eyes look more youthful and reduce the appearance of aging and sagging skin around the eyes. This procedure is also called blepharoplasty. Plastic and cosmetic surgeons can do upper and lower eye lifts, depending on the patient.

4. Tummy Tuck: Tummy tuck procedures are growing in popularity. They are especially effective after pregnancies, weight gain and weight loss. Tummy tuck procedures are usually an inclusive part of the latest “mommy makeover” surgery, which involves multiple procedures.

5. Breast Reduction: This surgery helps many women achieve better body proportion, especially if they have overly large breasts that cause embarrassment and discomfort. By having a breast reduction surgery, women can have a smaller bust line and not look so top-heavy.

6. Rhinoplasty: The nose is the central focus of the face, therefore many people have this corrective procedure, otherwise known as a nose job, to contour and reduce the size of the nose and add proportion to facial features.

7. Face Lift: Many aging women and men have face lifts to have a more youthful appearance and to have sagging skin surgically altered and pulled back. Face lifts help the skin look younger and tighter.

8. Breast Lift: Older and younger women can experience hanging breasts that need to be surgically augmented and lifted. Age, gravity and overly large breasts lead women to surgeons to have breast lift surgery.

9. Forehead Lift: This is still a popular procedure, but Botox™ rescues a lot of people from having this surgery. A forehead lift is like a partial facelift, which lifts the brow area from behind the hairline.

10. Male Breast Reduction: Otherwise known as gynecomastia, this procedure has grown in popularity to reduce or remove the appearance of “man boobs,” which is a sore subject for men with the problem. Due to hormones, diet and genetics, many men develop extra fat in the breast area. Surgeons remove the fat using various techniques.

Friday, August 27, 2010

Lipolysis Surgeries, Now # 1. Designer Label Liposuction Procedures Win Popularity Contest

For years, breast augmentation was the most popular plastic surgery procedure. But in recent years, liposuction gained popularity, especially in the US.

New research has revealed that liposuction is now one of the most popular cosmetic procedures in the world.

The survey, conducted by the International Society of Aesthetic Plastic Surgery (ISAPS), took place in 25 countries and represented 75% of all procedures carried out in 2009.

“The results revealed that liposuction was the most popular treatment accounting for 18.8% of all procedures. This was closely followed by breast augmentation at 17%, blepharoplasty (upper or lower eyelid lift) at 13.5%, rhinoplasty (nose reshaping) at 9.4 % and abdominoplasty (tummy tuck) at 7.3%,” According to this article.

Performed by specialty doctors, cosmetic and plastic surgeons, the lipolysis has taken on a new shape of its own. Liposuction has transformed over the years, so it is now safer and more efficient than ever, due to new techniques and technologies, smaller instruments, and the use of local anesthesia.

Traditional liposuction is almost outdated; liposuction is now an outpatient procedure that can be performed in the doctors’ clinic while the patient is awake and coherent throughout the surgery.

Most patients are searching for what we call “designer label” procedures, like: Smartlipo™, Laser Lipo, Lipo Sculpting, Laser Sculpture, Tumescent Liposuction, which is why we have several guides dedicated to each lipo technique. This helps (SEO) search engine optimization for each guide. We rank each guide using the keyword label or term being searched by prospective patients. When they reach our directory sites, they can find out everything they need to know about the surgery and locate doctors.

Why do people choose liposuction?

Because it is more affordable now and it is a safe way to permanently remove stubborn, unwanted fat from any area on the body – and the results are immediate. People want the instant gratification they get from liposuction surgery.

“When people change the way they look it can improve their whole outlook on life and often gives them the confidence that they didn’t have before,” proclaimed David Ross, Chief Executive of The Hospital Group in the UK.

Tuesday, August 17, 2010

Awesome Medical Marketing and MOXE™ Collaborate on Case Study to Reveal Online Success for Client, MetropolitanMD

At Awesome Medical Marketing (AMM), we know how featured surgeons can build their businesses by listing on our top-ranking cosmetic and plastic surgery guides, but we gain credibility when success stories are generated from our listed doctors.

Recently, one of our clients, MetropolitanMD, contacted AMM to share the return on their investment as a listed practice on one of our # 1 ranking guides, and they offered to do a two-part case study.

The true testament that led to this collaborative effort - is in the fact that the client reached out to us to reveal the facts and figures. Needless to say, we are proud to share this information with you.

Why Internet Marketing is More Relevant than Ever

Cosmetic and plastic surgery procedures are on the rise and so is the online competition between doctors and surgeons to win the most valuable thing prospective patients have to offer … their time. Now more than ever, prospective patients search online to learn more about procedures. In addition, the Internet is where many prospective patients find and select their surgeons.

Most cosmetic and plastic surgeons face two Internet marketing problems, which was the basis of our case study:

1. How to drive traffic and visitors to their websites
2. How to convert visitors to patients via their websites

In our study, a team of Chicago-based surgeons learn the value of their online marketing investments and assets. MetropolitanMD found great success by purchasing a monthly listing on # 1 ranking lipo-directory, Smartlipo.com, and by leasing the Moxe premium micro site video players that showcase 3D animations of surgical procedures.

MetropolitanMD addressed those two issues in the following way:

1. Primary objective: To get prospective patients from the Chicagoland area looking for information on Smartlipo surgery to MetropolitanMD’s website
2. Secondary objective: To motivate those visitors to make an appointment and request a consultation.

The objective of the case study was to measure the ROI of their two investments by creating key performance indicators and metrics. The results were tracked using Google Analytics, a free tool that reports detailed traffic information based on key indicators like visits, traffic from referral sites, view duration, and conversions.

The results were surprisingly favorable for both investments. MetropolitanMD found their greatest success was in the combination - through # 1 ranking surgeon-directory Smartlipo.com, and by deploying a new 3D microsite player on their website.

The 19-month study revealed a 270% increase in the conversion rate (percentage of visitors that submit a form) from Smartlipo.com over the site average, and a 175% increase over organic keyword traffic. Since going live in April, Moxe’s 3D video platform kept viewers’ attention for 4:55, which is three times the site average.


Here are the findings from the Smartlipo.com listing investment:

The cost of listing on Smartlipo.com is $500 a month. From 1/1/09 to 7/31/10 there were 1,863 visits that resulted in115 form submissions. This equates to an average of 98 visits per month, or $5.10 per visitor. The average monthly form submissions equates to 7 submissions per month, or $71.42 per form submission lead.

Here are the findings from the MOXE™ 3D Micro site video player leasing investment:

In May 2010, MetropolitanMD deployed Moxe’s new 3D liposuction rich media on their website. See it here. 197 unique visitors (n=217) viewed the player over the subsequent three months. Cost of the liposuction-specific microsite is $290 a month, and generated an additional three patient referrals each month.

The average page view duration for any one page on MetropolitanMD is 1:05. While on Moxe’s player, visitors viewed the player on average for 4:51. Visitors from Smartlipo.com, that also viewed Moxe’s player (n=25), watched it on average for 10:26.

Doug Wulff, founder of Moxe™ and originator of the case study, offered his insights on the value of generating visitors through organically ranked sites, and capturing visitor interest with rich media.

“The Internet is clearly a powerful medium to attract new patients. To win online, providers have to be visible to those looking for their services. You generate qualified traffic by combining search optimization, affiliate marketing, and your offline strategy,” Wulff explained.

“Secondly, this is an industry where the quality of the web experience will impact the sale. Doctors can enhance the user experience by offering visitors rich content–right at the point of decision designed to earn a visitor’s attention and create the patient-doctor confidence that leads to a scheduled consultation,” he said.

Click Here to Read Full Study

Wednesday, August 11, 2010

Cosmetic Surgery on the Rise, Increasing Competition for Doctors … Now More than Ever, More Patients Need Help Finding You

Cosmetic surgery is on the rise, indeed. The truth is that people desire to look and feel attractive and they are willing to spend money, out of pocket and otherwise, to improve their image. Despite the economic downturn, job losses and high unemployment rates, people are seeking elective procedures to enhance their appearance, more than ever. It is interesting how supply and demand, and increasing competition, breeds competition, for both patients and doctors, alike.

The more patients seek and have elective procedures performed, the more doctors branch out and add more procedures and services. That makes sense – and cents, which is why Awesome Medical Marketing got into the online marketing and web-directory business – to inform, guide and link consumers and prospective patients from the search engines to doctors and surgeons listed on our top ranking guides.

The Parallels of Supply and Demand

Rule 1: Image is a big player in the way we operate, and the law of attractiveness matters, and thus, dictates human behavior – in many ways. Not our rule, the truth is in the stats and is also indicative in the number of GQ, Vogue and fashion magazines sold per month, globally. Conclusion, people care about appearances.

Rule 2: Regardless of financial disposition or economic status, many people want to look more attractive than their “real self” and they are willing to spend the money and finance “beautification” even if they are already “really” attractive. There must be something to gain from self modification in order for people to invest in it, for instance: confidence, esteem, love, romance, jobs, careers, money, mommy makeover, youth, status, etc.

Rule 3: The rule of supply and demand is relevant. So, for example, if image matters, and there is something to gain from self improvement, and if the job supply is low and more people are competing for the same number of jobs, then certain people may resort to cosmetic improvements to look younger and more appealing, compete in a tough job climate,– and potentially get the job! This may be especially true for aging baby boomers, as suggested in this article.

Rule 4: If the demand for something is high, then the world of capitalism responds accordingly - there will be a rise in the number of providers and suppliers in the marketplace who will want to partake in the commerce. Physicians are intelligent and innovative, which is why many doctors are embarking upon career changes and expanding their clinics to include cosmetic procedures, products and services. Not only is this true in the USA, but there is also more competition, abroad. Just look at how medical tourism has grown in popularity over the last few years.


Advice to Doctors and Surgeons– Make Sure Patients Find You

Now, prospective patients have many options as more doctors, dentists, dermatologists, even OB/GYNs opt-in to offer additional cosmetic procedures and services, as indicated in this USA Today article “Some doctors try to profit on cosmetic surgery rise”. The article attributes the surge in offerings to the fact that “cosmetic procedures are soaring in popularity, because consumers opted for 69% more cosmetic procedures — everything from a shot of collagen to a face-lift — in 2009 compared with 2000, according to an April report from the American Society of Plastic Surgeons.

The bottom line is that competition is on the rise among providers as more people search online for cosmetic and plastic surgery procedures, surgeons and specialists, locally and internationally.

As online marketing specialists, our responsibility at Awesome Medical Marketing is to offer informative guides that help prospective patients learn about procedures, costs and care, and find doctors, surgeons and specialists. All we do is build highly searched directories and guides that link patients to you.

If you are a surgeon, doctor or specialist who needs more patients to find you online, then make sure your website is attractive, add videos and beef up your online marketing efforts and SEO strategies. We are more than happy to be your online marketing partner.

The Cardinal Rules for Patients to Find Experienced Cosmetic and Plastic Surgeons


There are four cardinal rules to seeking a qualified surgeon. If you are seeking a cosmetic or plastic surgery procedures, make sure you follow these rules:

1. Be certain the surgeon or doctor is licensed in the state that he or she is practicing in and the state where you are having the surgery performed.
2. Ask your surgeon how many procedures he or she has performed. A rule of thumb is to look for a specialist who is focused and devoted to the certain areas of practice that you seek. Make sure the doctor or surgeon you select is experienced and qualified to perform the surgery or procedure you desire. Look for a cosmetic or plastic surgeon that focused on specifically on the procedures that interest you. Experience is a key factor in selecting the right surgeon.
3. Ask to see before and after photos. Look for consistencies between the surgeries and patients. The more before and after photos they have to show you, the better. This allows patients to get a visual idea of the surgeons’ work.
4. Check to see if the surgeon has any reported malpractice cases, lawsuits or wrongful death lawsuits that were filed. If it is in the area of surgery you desire, you may want to select another surgeon or simply ask for an explanation.

Follow these rules and you are on the right track. After all, it is your health, appearance and happiness that matters.

Our team at Awesome Medical Marketing wishes you great success and all the best with your search to become better, personally and professionally.